MBA was brought on-board to help create the brand for The Good Exchange, a transformational on-line matching platform that brings a strategic approach to the funding of charitable projects – a clearing house for those with funds to give and the charities and community projects that need funding.
'The website is the brand is the product.' MBA worked with The Good Exchange, (a not-for-profit organisation wholly-owned by a charitable trust (The Greenham Trust), to create a completely new brand and identity as well as excellent experiences on this on-line, cloud-based platform that brings together applicants with funders, fundraisers and donors in support of good causes. Overlaying this UX with design from the newly created brand identity makes a compelling proposition.
We generated tailored media lists and identified key journalists and influencers across charity, politics, consumer affairs, business and tech sectors. We secured coverage in local news with high interest in The Good Exchange as a new on-line platform.
