Small and medium sized UK businesses are a key target for Google and we needed to encourage and educate them on how to make the best use of Google’s products – from AdWords to YouTube and display advertising.
MBA created a launch multimedia campaign with Google, culminating in ‘Amplify your business’ events in the UK, Italy and the Czech Republic. Prospective attendees received a Google-branded mini speaker with key pointers on how to make the most of their products - as well as an invitation to an exciting new event at Google HQ. This was supported by an email campaign, a bespoke event website as well as event collateral
